optmz vs Semrush AI Visibility Toolkit
Semrush sells AI visibility as a $99-a-month toolkit beside its SEO suite; optmz shows every AI answer with its sources and a 95% confidence range on each rate.
Semrush AI Visibility Toolkit details checked on , each linked to its source.
optmz vs Semrush AI Visibility Toolkit: feature by feature
Checked on 5 November 2026
| Feature | optmz | Semrush AI Visibility Toolkit |
|---|---|---|
| Price | 14-day free trial, no card. Then Starter $149 a month (up to 3 clients) and Agency $699 a month (10 clients, +$79 for each extra client). | $99 a month for 25 tracked prompts and 1 domain for Brand Performance. An extra domain is $99 a month and 50 more prompts are $60 a month; Semrush One plans raise the prompt limit to 50, 100 or 200. Source |
| Try it without a sales call | Open sign-up with a 14-day free trial: no card and no demo needed. | Its knowledge base says the toolkit “does not offer a free trial”. Source |
| AI engines | ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and AI Mode, on every plan; Grok, DeepSeek and Meta AI with the Extra engines add-on ($29 a month per client). | Visibility Overview covers ChatGPT, Gemini, Google AI Mode and AI Overviews; Brand Performance adds Perplexity. Source |
| Sample size and confidence range | Every rate shows how many answers it's based on and a 95% confidence range. | Not stated on its pricing page or in its toolkit guide. Source |
| The answers behind the numbers | Every AI answer is kept and viewable, with the sources it cited. | Shows “where your brand appears in AI-generated answers”; the toolkit guide doesn't say whether the full answer text can be viewed. Source |
| Prompt research | Buyer questions suggested by topic and persona, with real question volumes where they exist. | Prompt Research with topic-level volume, difficulty and intent, up to 1,000 queries a day. Source |
| Site audit | Technical SEO and AI-readiness audits, including which AI crawlers robots.txt allows. | Site Audit flags blocked AI crawlers such as ChatGPT-User, OAI-SearchBot, PerplexityBot and Claude-SearchBot. Source |
| Real AI traffic | Verified AI assistant fetches, visits referred by AI tools, and real questions from Search Console and Bing. | An AI Traffic dashboard with referral traffic from sources like ChatGPT and Gemini. Source |
| Content agent | Writes a brief, drafts in the client's brand voice, waits for a person to approve, then publishes to WordPress or Webflow in one click. | The Content Toolkit checks drafts against factors linked to citation rates; it is a separate subscription from $60 a month. Source |
| Agency reporting | Client reports with your agency's name and logo, as a share link or PDF. | PDF reports are an add-on; “Branding and white-labeling” comes with the Pro Report add-on. Source |
| API and MCP server | A REST API and an MCP server, with API keys or OAuth sign-in. | “Custom integrations & API” are listed under Enterprise. Source |
| Free AEO audit | A free audit of up to 10 pages for AI crawler access, structured data and answer-ready pages. | A free AI visibility checker for ChatGPT, Gemini, AI Mode and AI Overviews, three times a day without an account. Source |
Where Semrush AI Visibility Toolkit is stronger
- Large databases behind the toolkit: its home page lists 29B keywords, 43T backlinks and 317M+ LLM prompts. Source
- Semrush One puts the SEO Toolkit (keyword research, site audits, rank tracking, competitor analysis) and the AI Visibility Toolkit in one plan. Source
- Prompt Tracking updates daily, and Brand Performance can be set to more than 68,000 locations worldwide. Source
Who Semrush AI Visibility Toolkit suits: SMBs, agencies and mid-market companies; Semrush says the toolkit is “built with SMBs, agencies, and mid-market companies in mind”. Source
Weighing other options too? See Semrush AI Visibility Toolkit alternatives (2026).
Sources and notes
Semrush AI Visibility Toolkit details come from these public pages, read on 5 November 2026: Semrush AI Visibility Toolkit home, Semrush AI Visibility Toolkit pricing, Semrush AI Visibility Toolkit kb, Semrush AI Visibility Toolkit kbFeatures, Semrush AI Visibility Toolkit kbSemrushOne, Semrush AI Visibility Toolkit freeChecker. Plans and features change, so check their site for what's current.
“Not stated” means we didn't find it on the pages above, not that it doesn't exist. optmz isn't affiliated with Semrush AI Visibility Toolkit; Semrush AI Visibility Toolkit is a trademark of its owner.
Every optmz row is something you can use today: see optmz pricing, the optmz features and how optmz measures.