Resources
Guides for measuring search and AI visibility.
Short, practical reading for agency teams: what to measure, how to count it and how to explain it to clients.
- 01MeasurementSEO and AI visibility: what agencies should measureSearch results and AI answers are different surfaces with different measurements. Here's a practical set of metrics for each, and why they belong side by side rather than in one score.3 min read
- 02AI visibilityBrand mentions and citations are different metricsA brand can be named without being linked, and linked without being named. Treating mentions and citations as one number hides the most useful findings.3 min read
- 03WorkflowHow to build an AI visibility baseline for a clientA step-by-step approach to measuring where a client stands in AI answers before any work begins, so later changes can be compared fairly.3 min read
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