What it is
Five sub-tabs: Summary, Issues, Pages, Readiness and AI access. Audits can run on demand or every week, and each issue explains the problem in plain English with the evidence and a fix.
Why it matters for AI search
An engine can't cite a page it can't fetch or understand. Blocked AI crawlers, missing structured data and pages that bury the answer all keep a brand out of AI answers, whatever its content says.
How to use it
Step by step, as in the video
- Site audit. Site audit crawls the client's site for technical SEO and AI-readiness issues. This is a real crawl of example.com.
- Checks passed. Checks passed is the share of checks the site passes, weighted by how severe each one is.
- Issues to fix. Issues to fix counts what needs work, split by severity.
- AI crawler access. AI crawler access shows at a glance whether any AI or search crawler is blocked.
- Beyond the crawl. Beyond the crawl adds checks that need other sources, such as Search Console or server logs.
- Run audit. Run audit crawls the site again. Audits can also repeat every week.
- Issues. Issues are ranked by severity, each with a plain-English explanation, the evidence and a fix to copy.
- Pages. Pages lists every crawled page with its status and the checks it failed and passed.
- Readiness. Readiness compares the client's pages with the pages AI cites for each tracked question, and shows the gaps.
- AI access. AI access shows which AI crawlers robots.txt allows or blocks, for training, for search and for user requests.
Questions
Should a site block AI training crawlers?
That is the client's choice. Blocking training crawlers doesn't remove a site from AI search, but blocking the search and user-request crawlers does. AI access shows each one separately.
How often does the audit run?
Whenever you press Run audit, and every week if you turn on repeating audits.